SEO Dictionary - search engine optimization and marketing keywords: "SEO Dictionary
Below is a list of search engine optimization and marketing industry related keywords with their definitions. Please click on any keyword to see its definition.
Algorithm
Algorithmic Results
Alt Tag/Alt Text
Analytics
Anchor Text
Backlinks
Banned
Banner Ad
Black Hat SEO
Blacklisted
Broken Link
Click Fraud
Click-Through
Click-Through Rate (CTR)
Cloaking
Contextual Link Inventory (CLI)
Conversion
Conversion Analytics
Conversion Rate
Cost-Per-Acquisition (CPA)
Cost-Per-Action (CPA)
Cost-Per-Click (CPC)
Cost-Per-Thousand (CPM)
Crawler
Delisted
Description Tag
Directory
Doorway Page
Dynamic Content
Flash Optimization
Gateway Page
Geographical Targeting
Geographic Segmentation
Google AdSense
Google AdWords
Graphical Search Inventory (GSI)
Gray Hat SEO
Hidden Text
Hit
HTML
Hyperlink
Index
Inbound Links
Impression
Internet Marketing Consultant
Internet Promotion
Keyword
Keyword Marketing
Keyword Submission
Landing Page
Link
Link Baiting
Link Exchange
Link Farm
Link Popularity
Link Text
Listings
Local Search
Marketing Analytics
Meta Description Tag
Meta Keywords Tag
Meta Robots Tag
Meta Search Engine
Meta Tags
Natural Listings (or Natural Optimization)
Natural Search Engine Optimization
Optimization Services
Organic Listings (or Organic Optimization)
Outbound Links
Page Rank (or PR)
Paid Inclusion
Paid Listings
Paid Placement
Pay-Per-Cl"
Friday, August 21, 2009
Monday, August 17, 2009
Ways to optimize Flash based websites
Ways to optimize Flash based websites
Give metadata:
It is useful to enter in metadata in Flash websites. The Meta title. Meta description and keywords much contain the significant keywords. The use of keywords is useful for the search engines
Give metadata:
It is useful to enter in metadata in Flash websites. The Meta title. Meta description and keywords much contain the significant keywords. The use of keywords is useful for the search engines
- Meta title tag – The meta title consist of the relevant keywords that gives an idea of the website and the web page
- Meta description tag- The meta description tag consist of the description of the website through the use of right key words
- Meta keyword tag- The keywords that are used in the web page are entered in the meta keywords tag
Build separate pages with definite keywords:
Usually, Flash website consist of a single web page wherein full details of the company, products, services etc. are given. It becomes very difficult for the search engines to catch the topic of the web page. It is, therefore, suitable to employ separate pages with the right keywords that describes the website company, product, services more effectively.
Employ Macromedia Software Developer (SDK):
The Search Engine SDK comprise of an application named as swf2html. It extracts links and text from a Flash file and then places the data into an HTML file. If necessary, content must be thoroughly checked and also the replica has to be replaced. Proper use of this kit helps in optimizing Flash websites.
Off page optimization:
Effective off page optimization is the key to optimize full Flash websites. The more flexible linking strategy paves way for successful search engine optimization of Flash websites.
- Employ the anchor text in a proper way. The anchor text must consist of the significant keywords.
- Inbound links are very useful in optimizing websites. The more the number of inbound links from quality websites the more the chances of better optimization
- Make use of the one way link strategy
- Comment on the other related blog posts (not Spam comment), it will help to increase popularity.
- Giving out press releases about the workings of the website from time to time
- Another source of linking building is through submission of articles of the websites in various article directories and important websites
- Create and maintain separate blog under the main domain or sub domain. It is very helpful tool for optimize Flash based website.
- RSS feed has also become a significant source of linking strategy. If you maintain a blog then you can syndicate blog contents as an RSS feed to the web world.
- A full Flash website must register in various forums. It may post and comment on topics which will eventually help in optimizing websites
- Another way is through submission of contents in directories. However, in the recent times this has become an obsolete process
If you are an experienced SEO, then feel free to share your opinions and expertise about this post in the comment.
Bing SEO: 5 steps to top rankings
Bing and Google compared
Bing’s simple interface with a colorful background mimics that of Google, but with more ambiance to it. When comparing Bing to Google there are more similarities than dissimilarities. For starters they both have a simple interface with a large search bar in the middle of the page. They both display Images, Videos, Shopping, News, and Maps on the homepage. One difference is Google also has Gmail and Bing has travel. Another difference is that Bing has changing images, where as Google has a changing logo against a blank interface.
The background images at Bing are always changing, with hot spots that are clickable. You can always go back to a past image and find the hot spots, in case you saw something important there. From a search perspective, it does not make much sense to have these hot spots and they can be quite confusing, especially since they are constantly changing. There is no warning of when and where these hot spots are until you scroll over them. Then a question related to the image appears with a link to click on, usually answering the question proposed.
Bing, the decision engine
Bing has decided to market itself as a decision engine rather than a search engine. What this means is that Bing incorporates anecommerce websites search bar into a fully functional search engine. Microsoft believes that searchers are ready to move beyond the search stage and Bing will help them make better decisions. The search engine results are categorized to make it easier to find results.
Five steps to top rankings in Bing
The decision engine has been creating tons of search engines ranking for many of my clients with a lower bounce rate than the other major search engines. Does this mean that Microsoft has succeeded with an advanced algorithm that is superior to Google’s? Or is it a fluke that the bounce rate is visibly lower than the other search engines.
The big question is how do we optimize our websites for Bing?
- We all want to be ranked at the top of this new search engine, which has the potential to take on the other major search engines.
- From my observations domain age plays a big role. Bing wants to see websites that are established and have been around for a long period of time.
- Bing seems to like websites with tons of original content on the landing pages. Make sure your page titles are keyword rich and appropriate for the subject matter. Bing loves titles with keywords searchers are using. Make sure to have a good, unique title for all your websites pages.
- Unlike other search engines, linking out seems to be favored. This means linking to other sites from your own site is good for ranking. This may show to Bing that your site shares useful information with its users. This is not to say reciprocal linking is good, but linking to sites that your users may deem valuable is a good idea.
- Sign up for an account with Bing, manage your analytics and start a pay-per-click campaign with them. Their PPC rates are significantly lower than other PPC campaigns because there is not as much competition and keyword dilution occurring. In a few months to a year PPC costs will begin to mimic those of the other search engines, but for now the prices are superb.
Friday, August 7, 2009
Optimizing frames for search engines
Optimizing Frames:
"Search engines cannot read the frames - the problem
A frames page is a page which is capable of dividing itself into more than one window. It itself contains no visible content. It contains instructions telling on which web pages to call in which window and how they will be displayed within the browser window.
If yours is a framed site, it either prevents the search engine spiders from locating the web pages within your web site, or often results in a visitor accessing one of the individual pages without the framed page that it is supposed to be viewed from. As most net surfers are not familiar with this search engine characteristic, this often means that a visitor will access a page without any navigation or visa versa. These problems can be properly handled if the frames are optimized."
"Search engines cannot read the frames - the problem
A frames page is a page which is capable of dividing itself into more than one window. It itself contains no visible content. It contains instructions telling on which web pages to call in which window and how they will be displayed within the browser window.
If yours is a framed site, it either prevents the search engine spiders from locating the web pages within your web site, or often results in a visitor accessing one of the individual pages without the framed page that it is supposed to be viewed from. As most net surfers are not familiar with this search engine characteristic, this often means that a visitor will access a page without any navigation or visa versa. These problems can be properly handled if the frames are optimized."
Optimizing frames for search engines
Optimizing Frames for Search Engines
There are two opinions among web masters when it comes to the question of whether or not to use frames in the design of a web site. Some say, if optimized properly, there should not be any problem with the search engines. Some other web masters say that search engine spiders will never read the content of your pages if frames have been used, as they simply cannot navigate through the frames, and therefore your site will not get indexed properly.
This is true if frames have been used improperly and false if used correctly. We advise that if you are creating a new web site do not use frames. But if you already have a web site which has used frames in its design, do not panic. The world is not lost. In this article, we have explained how to optimize your site if you have already used frames.
What is a frames tag?
A frame is an html tag that can make a website appear in multiple windows within one browser. With frames, it is possible to create a window, which contains links static, in such a way that clicks on those links will cause a different frame to be updated.
It is advisable to stay away from the usage of frames due to browser compatibility problems and search engine indexing problems.
There are two opinions among web masters when it comes to the question of whether or not to use frames in the design of a web site. Some say, if optimized properly, there should not be any problem with the search engines. Some other web masters say that search engine spiders will never read the content of your pages if frames have been used, as they simply cannot navigate through the frames, and therefore your site will not get indexed properly.
This is true if frames have been used improperly and false if used correctly. We advise that if you are creating a new web site do not use frames. But if you already have a web site which has used frames in its design, do not panic. The world is not lost. In this article, we have explained how to optimize your site if you have already used frames.
What is a frames tag?
A frame is an html tag that can make a website appear in multiple windows within one browser. With frames, it is possible to create a window, which contains links static, in such a way that clicks on those links will cause a different frame to be updated.
It is advisable to stay away from the usage of frames due to browser compatibility problems and search engine indexing problems.
As social media changes, companies should consider SEO
As social media changes, companies should consider SEO: "As social media changes, companies should consider SEO
With sites like Twitter putting more emphasis on search, companies may want to consider their social media SEO The internet is ever-changing and it appears that a number of social media sites aren't content with just being places where people connect, they want to be search engines as well - making it more important that people and companies incorporate social media into their search engine optimization (SEO) campaign.
Practical eCommerce's Jeff Muendel notes that with Twitter's recent focus on search, a lot of people are reconsidering what exactly the micro-blogging site is best used for, with an increasing number of people using its search function to find real-time results.
In the same vein, Facebook recently announced it was testing an up-to-the-minute search function and Muendel says that while these sites are unlikely to overtake Google or any other major search engine any time soon, they are adding to the search engine landscape.
To take advantage of this, Muendel says companies should consider search engine optimization when using social media tools like Twitter, Facebook, LinkedIn or any other site and make sure they use appropriate keywords in their posts or links.
'In short, think of Twitter and Facebook not only as social media sites, but also as social search engines,' he says.
Twitter appears to be the go-to tool for a growing number of Fortune 100 companies, as a recent report from Burson-Marsteller finds that 54 percent of these firms use the micro-blogging service while 32 percent have a blog and 29 percent have an active fan page on Facebook."
With sites like Twitter putting more emphasis on search, companies may want to consider their social media SEO The internet is ever-changing and it appears that a number of social media sites aren't content with just being places where people connect, they want to be search engines as well - making it more important that people and companies incorporate social media into their search engine optimization (SEO) campaign.
Practical eCommerce's Jeff Muendel notes that with Twitter's recent focus on search, a lot of people are reconsidering what exactly the micro-blogging site is best used for, with an increasing number of people using its search function to find real-time results.
In the same vein, Facebook recently announced it was testing an up-to-the-minute search function and Muendel says that while these sites are unlikely to overtake Google or any other major search engine any time soon, they are adding to the search engine landscape.
To take advantage of this, Muendel says companies should consider search engine optimization when using social media tools like Twitter, Facebook, LinkedIn or any other site and make sure they use appropriate keywords in their posts or links.
'In short, think of Twitter and Facebook not only as social media sites, but also as social search engines,' he says.
Twitter appears to be the go-to tool for a growing number of Fortune 100 companies, as a recent report from Burson-Marsteller finds that 54 percent of these firms use the micro-blogging service while 32 percent have a blog and 29 percent have an active fan page on Facebook."
Are Bing users twice as likely to click on an ad than Google users?
"“According to a study by search-advertising network Chitika, visitors who arrive at sites from organic search results on Bing are 55 percent more likely to click on an ad than if they arrived from Google.
Chitika looked at the clickthrough rates from 32 million ad impressions across its network of more than 50,000 sites in a week in July. Visitors from Bing clicked on an ad 1.5 percent of the time on average, versus a 0.97 percent clickthrough rate for Google visitors and a 1.24 percent clickthrough rate for Yahoo.”
Are people who search on Bing more commercial than Google searchers? According to a study by search-advertising network Chitika, visitors who arrive at sites from organic search results on Bing are 55 percent more likely to click on an ad than if they arrived from Google.
Chitika looked at the clickthrough rates from 32 million ad impressions across its network of more than 50,000 sites in a week in July. Visitors from Bing clicked on an ad 1.5 percent of the time on average, versus a 0.97 percent clickthrough rate for Google visitors and a 1.24 percent clickthrough rate for Yahoo.
One reading of this data is might be that Bing users are more susceptible to ads, and in fact may have used Bing in the first place because of the Bing ads Microsoft is plastering all over the place. (Kinda makes you wonder what will happen when that ad budget goes away).
But a more likely explanation is that Google represents the vast bulk of the traffic, 83 percent to be exact. Bing only represents 8 percent. There is a law of large numbers at work here. The more traffic that comes from any one source (i.e., Google), the lower the clickthrough rate is likely to trend. If the market share was reversed"
Chitika looked at the clickthrough rates from 32 million ad impressions across its network of more than 50,000 sites in a week in July. Visitors from Bing clicked on an ad 1.5 percent of the time on average, versus a 0.97 percent clickthrough rate for Google visitors and a 1.24 percent clickthrough rate for Yahoo.”
Are people who search on Bing more commercial than Google searchers? According to a study by search-advertising network Chitika, visitors who arrive at sites from organic search results on Bing are 55 percent more likely to click on an ad than if they arrived from Google.
Chitika looked at the clickthrough rates from 32 million ad impressions across its network of more than 50,000 sites in a week in July. Visitors from Bing clicked on an ad 1.5 percent of the time on average, versus a 0.97 percent clickthrough rate for Google visitors and a 1.24 percent clickthrough rate for Yahoo.
One reading of this data is might be that Bing users are more susceptible to ads, and in fact may have used Bing in the first place because of the Bing ads Microsoft is plastering all over the place. (Kinda makes you wonder what will happen when that ad budget goes away).
But a more likely explanation is that Google represents the vast bulk of the traffic, 83 percent to be exact. Bing only represents 8 percent. There is a law of large numbers at work here. The more traffic that comes from any one source (i.e., Google), the lower the clickthrough rate is likely to trend. If the market share was reversed"
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